Senior Paid Search Manager

The Role   We’re looking for a Senior Paid Search Manager to join the rapidly expanding team that is the backbone of our company. You’ll directly manage search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads, making optimizations and updates daily. You will be focused on 1-3 clients that will challenge you! As an individual contributor, you’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your client.  

You Will Be

• Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your client.
• Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
• Mentoring a pod of Coordinators, Associate Managers, and/or Managers
• Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc.
• Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
• Working with direct response advertising strategies to drive sales revenue and/or qualified leads.
• Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.
• Creating and implementing campaign A/B test experiments to identify optimal campaign settings
• Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
• Analyzing paid search campaign results and adjust strategy and budgets accordingly.
• Communicating with clients regularly to discuss goals and deliver results through weekly, monthly, and quarterly calls.
• Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency
• Incorporating LLM based practices to accomplish account needs

You Must Have

• 3+ years of experience managing multiple client portfolios in paid search industry
• Agency experience preferred with managing clients with monthly budgets ranging between $50,000-$500,000 per client
• Excellent verbal and written communication skills
• Excellent analytical skills
• Deep knowledge of the SEM industry and the paid search advertising model
• Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
• General knowledge of search engine optimization (SEO), social advertising, and web usability
• Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
• Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
• Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
• An understanding of customer lifetime value and optimizing towards profits based on client margins
• Ability to manage expectations and priorities
• Experience presenting to senior-level client contacts
• Strong working knowledge with Google Suite

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.   We offer:   -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options* -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more!   The anticipated annual salary for this role will range from $85,000 - $104,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits and an annual performance bonus.   *This position may be performed remotely in most states within the US, with some exclusions **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorship   Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.   Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.   Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.   This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.   #LI-JL #LI-Remote