Social Media Manager, UCANZ

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

In the role of Social Media Manager, UCANZ, you will report to the Senior Manager, Community, UCANZ.

We are considering applicants for the locations of Los Angeles or Dallas.

We are seeking a strategic, creative, and highly adaptable Social Media Manager, UCANZ, to help lead our English-language UCANZ social media presence and support a broad range of social initiatives across announcements, community engagement, priority titles, audience development, and integrated marketing.

You will serve as a social media generalist, taking ownership of key workstreams while flexing across the team’s priorities as business and resourcing needs evolve. You will help shape social strategy and programming, lead cross-functional initiatives, develop audience-first content, and strengthen our engagement and community building among Crunchyroll fans. You will use fan conversation, trends, sentiment, and platform behavior to identify opportunities for meaningful engagement and inform our broader social strategy.

A key focus of this role will be identifying opportunities to reach and grow priority audience segments across UCANZ by leveraging audience insights, platform discovery, community partnerships, and culturally relevant content strategies.

You will also help scale the team through agency and external support, identifying where partners can add capacity or specialized expertise. You will help define agency needs and scopes, onboard and brief partners effectively, establish clear workflows and expectations, and ensure external teams are set up to deliver high-quality work.

You will be combining strong social and creative instincts with a community-first mindset and operational leadership. You understand fandom culture, know how to create meaningful connections between brands and fans, and can translate both audience insights and business priorities into compelling social ideas. You are equally comfortable developing content and engagement strategies, leading agency partners, collaborating across teams, and building the processes needed to execute effectively at scale.

Core Areas of Responsibility

• Strategically shape social programming and the editorial calendar, identifying opportunities informed by fan insights, cultural and platform trends, performance, and business priorities.
• Develop audience-first social concepts, campaigns, and platform-native content that bring Crunchyroll’s titles, brand, partnerships, and key initiatives to life for fans.
• Develop organic social strategies to reach and grow priority audience segments across UCANZ to support broader membership growth objectives.
• Lead community management and engagement strategy, identifying opportunities to participate in fan conversation, deepen engagement, and build stronger connections with Crunchyroll’s community.
• Lead social support for assigned cross-functional initiatives, partnering with teams across Crunchyroll to translate broader marketing and business objectives into effective social strategies and executions.
• Identify where agency or external support can add capacity or specialized expertise across content, community management, publishing, and social operations.
• Oversee operational workflows across Social, agency partners, Brand Management, and licensors, helping ensure content approvals are efficiently routed, tracked, documented, and escalated when needed.
• Use social performance and audience insights to evaluate effectiveness, identify learnings, and continually optimize social and community strategies.
• Provide leadership and flexible coverage across social workstreams during major launches, tentpoles, high-volume periods, and shifting team priorities.

About You

We get excited about candidates, like you, because...

• 5+ years of experience in social media, community, digital marketing, or a related field in the entertainment or another fandom-driven brand.
• Experience working with entertainment IPs.
• Experience developing social media strategy using strong creative and editorial instincts across content, programming, community engagement, and campaigns.
• Experience developing organic social strategies to reach and grow distinct audience segments, with an understanding of platform discovery, content distribution, and community engagement.
• Strong understanding of fandom and online communities and know how to turn fan conversation, trends, and audience behavior into engaging social opportunities.
• Experience translating broader brand and business objectives into audience-first social strategies and executions while effectively navigating cross-functional stakeholders.
• Experience working with agencies and external partners, from identifying support needs and developing briefs to onboarding and providing strategic direction.
• Experience using performance insights to make decisions while managing multiple priorities, stakeholders, and approval processes.

About the Team

Crunchyroll's Community UCANZ team manages our social media, creative, events, influencer activations, and more! The social media team oversees one of the entertainment industry's largest social media networks, with millions of followers across every major platform and growth beyond industry standards.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid 

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.Pay Transparency - Los Angeles, CA$102,000—$130,000 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.

• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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